GOOGLE ADS, Digital Strategy, Conversions, Tags, Analytics
Charleston, United States$600k+
⭐ 20+ Yrs Marketing/Tech ⭐ Top 1% in quantitative standardized tests ⭐ Google Certified ⭐ MBA Columbia U ⭐ Expert Vetted
SPECIALTIES --- PPC --- Goal/Conversion Tracking --- Optimization/Analytics -- Reporting
Simply put, I can help you make more money. If you are looking for a data-driven, no-nonsense professional that will help you save money and/or grow cost efficiently, you have come to the right person.
I ran a 20 person PPC agency for 7 years and am a digital marketing expert. I now work with small, medium sized businesses, after working with large ones such as Fidelity, Dresdner Bank, Prudential, Putnam Inv. and software / telecom start ups in Marketing, Technology and Analytics. Look at my linked in profile ("Frederick Patzman").
=================RATES AND VALUE :=================
I am not a broker -- I do everything myself to ensure the highest quality work.I am happy to drop my rates for long term clients.The bulk of my work comes from larger clients (ad spend of $20k - $500k / month) and agencies which are trying to be more efficient. The bulk of my clients are smaller ones (ad spend $2k - $10k / month) that are trying to grow faster.I am 100% focused on your satisfaction -- My reviews show why I am a top rated freelancer!
=================WAYS TO SAVE :=================
With a detailed 120 min audit, I can provide about 20 to 50 actionable insights so you save significantly in Adwords. Almost all clients see a payback within a month. You can work with me to make the updates, or even do them yourself (and save $$).
Ask yourself this? Does it make sense to try to save a few dollars setting up your account (maybe 5-10% of your total yearly cost), when that purported "savings" could cost you 25%, 50%, or more in the end through higher ad spend?
Many people think the best option is using Google's Automated Bidding strategies. But it ignores many of the other ways that an account can be optimized.Others think that they can get the best with automated software (eg. Wordstream or Optimyzr). I can't tell you how many accounts I have seen which have major problems and use these tools.Many of the problems are actually with data being collected poorly.I can help you with easy ways for keyword quality scores, keywords bid adjustments; Ads (rotation type, link extensions, etc); Time, Day of week (scheduling and bid adjustments); Platform, demographics (genders, incomes, ages) and of course locations / geofencing.
=============CLIENT TYPES :=============
I have literally seen and analyzed 100s of accounts and 1,000s of campaigns. I have worked with clients of all sizes and types ($500/month to $500,000 / month).
★ Accounts with larger budgets (more than $10k / month)
★ Companies scaling from small to large budgets
★ Multi Locations ( eg. Apartment managers, assisted living, trade groups, retailers)
★ Tech Companies
★ Agencies looking to improve the performance of their teams
★ Home Builders, Apartments, Senior Centers
★ Home services (energy, home inspection, remodeling, pest control)
★ B2B (Commercial crane rental, SaaS / Technology, Restaurant supply, Energy markets)
★ B2C Medical Services (pain, plastic, rehab, hearing, dentists, orthodontics)
★ B2C Services (Interior designers, Fishing Charters, Debt consolidation / credit repair)
★ Local (Restaurants, Art Galleries, Luxury boat dealerships)Ecommerce:-------------------
★ Technical manuals
★ Home improvement
★ Digital Media / Software
★ Online subscriptions
I am Google Ads / Adwords certified and Bing certified and as a PPC Expert.
I can help you with:
✅ PPC Account Setup
✅ Ongoing PPC Management
✅ Audits and Consultations
I am an Adwords Expert and an Adwords Specialist :
✅ Google Search
✅ Google Display Network
✅ GDN remarketing
✅ Google In Market audiences
========OPTIMIZATION / CRO========
I am adept at optimizing based on:
★ Cost / Conv.
★ CPC / CPV
★ Bounce rates / Pages / time on site
★ Quality Score
As a PPC Adwords Manager, I focus on AB testing and am an optimization expert. I know how to use the following efficiently to save time:
★ Automated rules
★ Adwords editor
★ Bulk uploads
=========TRACKING / ANALYTICS :=========
I am an Analytics expert (Google Analytics Certified) and a Google Tag Manager expert (GTM). I can help to guide you through set up of goals and conversions for better focus on business goals and ROI (ROAS goals).
Specialization in the following:
➡ Data Layers
➡ Custom DimensionsI am also an expert at CallRail tracking services.
Simply put, I can help you make more money. If you are looking for a data-driven, no-nonsense professional that will help you save money and/or grow cost efficiently, you have come to the right person.
Amazon Listing Optimization Freelancer | A+ Pages Graphic Design
Portland, United States
***Amazon Listing Optimization Expert***
I specialize in on-page listing optimization and imagery strategy. I work with brands to make existing listings professional with cohesive branding, or launch new listings top to bottom.
Services I offer-
- Copywriting & Amazon SEO
- Product photography (white background or lifestyle)
- Listing images (7)
- Single infographics
- Amazon A+ Pages
I have a background in marketing & web design. In 2017 I began working for a marketing agency that offered ecommerce support for Amazon sellers. I was initially hired on to help with marketing for client websites and ended up managing whole Amazon accounts. I understand Amazon's inner workings and can advise on inventory metrics, FBA, brand registry, custom products, and sensitive products like alcohol, sexual health, or feminine products. Basically, I don't just know do the front end, I come from having to know the back end and I can usually tell you not only how things work, but why they do or don't work, on Amazon.
Let's work together!
没有学校专门学这样的专业，多种技能组合，你可以找到高价值的市场，Amazon Listing Optimization就是这样的市场。
Localization | China Consumer & Market Insights
**TOP RATED PLUS** TOP 3% Of Upwork Freelancers in Market Research and LocalizationYou are trying to impress Chinese audience with your business and understand the market better.
So am I.
And language power made easy is the reason why I love localization.
Qiling (Hazel) LIN
Localization | China Market Research
China Business Development
I am here to help you develop business in China market with the right data, strategy, and execution.
China Market Research
For every project I take on, I ensure clients receive the exact information they need to make smarter decisions in China and understand the landscape better.I deliver research that is customized, comprehensive and discreet.
You are trying to impress Chinese social media audience with your business and understand the market better.
So am I.
I believe the market needs more audience-friendly social media presence.And language power made easy is the reason why I love translation.
TESTIMONIALS FROM MY PREVIOUS CLIENTS:
"Qiling has an excellent work ethic, adheres closely to deadlines and is very responsive when it comes to changes/questions about the project. I would definitely work with her again and I recommend her to anyone looking for a true professional."
“Qiling was a pleasure to work with, very knowledgeable on the subject matter and provided very high quality work.”
“Although we were not 100% clear on what we needed, Qiling was very helpful in guiding us through Chinese SM set up. All communications were both clear and timely. Thank you”
“Always a pleasure working with Qiling Lin, great communication, fast turnaround and high quality work. Thanks!!”
“She is great to work with, knowledgeable, responsive and delivers on time even with our crazy deadlines.”
“Thank you for your fast, accurate, high quality work. We really appreciated that you have provided not just the actual work but good advise and opinion along with the work requested.”
“Very good experience with Qiling. She's been very dedicated to understand the requirements and learn about the strategic framework we are using. We're hiring her for another jos post on the spot !”
I've learned that people will not take a look at your company’s Weibo or WeChat page or click an ad on it because:
- You are targeting the wrong audience.
- You rush to start your account without doing a simple research.
- People are not impressed by your content (because you have never had a content audit done before and you never know how your content is doing or your content is just a bad translation).
- You are doing same things that your competitors had done and people are getting bored of them.
- Your CS team is too quiet and has zero interaction with audience.
- MUCH MORE…
I ONLY appreciate honest clients who respect my work. So if you need something in a rush, done cheap, please look elsewhere. It will save us both time and energy.
Otherwise, feel free to contact me using one of the buttons at the top of the page, and I'll do my best to get back to you ASAP.
AND, here are some of the services I offer :
* Monthly Social Listening
*- Identify the buzz around the brand on Weibo, WeChat, Zhihu, Douban, Little Red Book:
2. Sentiment Analysis
3. General Consumer Insights
5. Best Performance Post
*Campaign Evaluation*- A social listening on one specific campaign to evaluate the performance before, during and after a campaign:1. Visibility2. Audience Profiling3. Consumer Insights4. Sentiment Analysis
*Exploratory Study*- Understand Chinese consumer perspective on a less visible brand/product/market segment, in order to evaluate the opportuniy to invest in awareness for China market:1. Visibility2. Most visible Topics3. Audience Profiling4. Travel Motivation5. Pain Points6. Consumer Insights
*Brand Audit*- Understand Chinese consumer perspective on the brand:1. Visibility2. Audience Profiling3. Competitor Audit4. Pain Points5. Consumer Insights6. Purchase Decision ___________________________
*Product Audit*- Understand Chinese consumer perspective on one product:1. Visibility2. Audience Profiling3. Purchase Motivation4. Consumer Insights
Qiling (Hazel) LIN＿＿＿＿＿＿＿＿＿Independent Translator| Localization Social Listening | China Market Research
- China Business Development USD127/hour
- China Market Research USD107/hour
High Conversion Sales Copywriter | Copywriting Ninja
Beacon, United States
"We've hired over 25 copywriters to complete 1000's of hours of work. Lisa was the #1 writer in terms of quality; her copy is engaging, fun to read, descriptive and most importantly sells the hell out of the product."
With more writers on Upwork than mirrors in Donald Trump’s office, you have an important decision to make.
Why hire me?
For the past several years, I’ve provided high converting copy for some of the most successful businesses in the world, along with savvy startups and cutting-edge entrepreneurs.
I love helping brands go big, unique messages be communicated clearly, and businesses grow and thrive!
Most importantly, I possess the most important quality necessary for a successful copywriter.
Knowing the mechanics of copywriting isn't enough.
Without empathy, it's impossible to "get" people on a deep level, engage honestly, build trust, and write convincing copy that leads prospects to think you must be psychic to understand them so well.
But there's no magic about it. That's how great copywriting is supposed to work. It all comes down to empathy combined with proven sales strategies, which is the secret sauce to consistent mind-blowing conversions.
Most copywriters lack empathy, so they run around like "chickens with their heads cut off" taking classes from overrated gurus and reading tons of copywritng books in a desperate search to learn why their work doesn't emotionally resonate with prospects and fails to convert.
They're looking in all the wrong places.
Empathy can't be taught. As Carlos Wallace said, "You either got it, or you don't.
Persuasive copy needs to come from the heart to be effective.
I'm honestly not a mind reader or psychic, I was just born with ridiculous amounts of empathy.
It's downright spooky how I'm able to speak in the unique language of each target audience, instantly know their pain points, and convince them through compelling copy that your product or service will solve all their problems (even problems they never knew they had).
And finally, excite them into taking immediate action.
My copywriting specialties include:
* Sales Letters
* Sales Funnels
* Landing Pages
* Video Sales letters
* Email Marketing
* Direct Mail Marketing
* Website Pages
* And more!
Look, we both know talk is cheap.
Hire me and find out for yourself how my sales copy can help you attract, convert and retain more loyal clients.
I'm happy to offer a no-obligation consultation to discuss your business needs.
Seasoned Upwork Maven | Marketing & PR Leader at S.W. & Associates
Buffalo, United States
➤My Professionalism = Your Competitive Advantage! While your competition is overworked trying to micromanage cheap freelancers, My Clients are Achieving Their Goals hassle-free. I provide creativity, guidance, & efficiency so you can be more productive than the rest and easily move towards your dreams.
➤I manage a reputable firm that can serve your needs in the following categories (Advertising | Analytics & Development | Marketing and PR | Business Development | Content Production ). Recent placements for clients: NBC news, Inc. Magazine, Today Show, Fast Company, Cosmopolitan, CBS news, FOX, Bustle, Reader's Digest, HuffPost, Essence Magazine, and more. Read on for partial client list, case studies, and details on how I can help you!
➤→MARKETING, PUBLIC RELATIONS, ADVERTISING, PPC/CPC
I have completed major PR projects including coordinating press, celebrity endorsements, and televised events for major clients. I also consistently achieve the best results in developing and placing ads.
➤→BUSINESS DEVELOPMENT, SALES AND MARKET RESEARCH:
Our team leader in this category is an Inspiring leader with outstanding communication, interpersonal and presentation skills. He possesses excellent customer service, negotiation and problem-solving abilities with a consistent track record of success. Top sales maker with ability to teach, coach and motivate others to overachieve.
➤→CONTENT PRODUCTION/FILM AND AUDIO:
We are a GRAMMY award considered entity that has worked with platinum selling artists andaward winning music producers and video editors. We have worked on major productions from TV, Movie, major artists and more! Our 20+ years of experience and infrastructure is available to you so you too can have the best content. WHAT IS AVAILABLE FROM US TO LEVERAGE: Our award winning and publicly recognized music writers, editors, artists, engineers and producers. A catalog of over one hundred thousand popular songs that can be licensed directly, our award winning tv & movie production crew from directors to cameramen to editors to producers to casting, our successful promotions department from a radio promotion team totv marketing to online marketing.
➤→DEVELOPMENT AND TECHNOLOGY:
My experts are published in major trade journals and have consulted to fortune 500 companies.
➤→Clients include Microsoft, Dell, Oracle, Tibco, The United States Federal Government.
➤➤CASE STUDIES (see bottom of profile for Fashion/Beverage/Travel Clients)
➤→Oil and Gas Client: Document Imaging, oil industry research and analysis, leasehold analysis, local database maintenance.
• Support national staff for document imaging, analysis, and control to better serve Oil and Gas Industry clients.
• Digitize court and clerk documents throughout the state of Wyoming.
• Created online database of documents along with appropriate SQL queries and coding for immediate worldwide access.
• Oversee merger of Dropbox, Google Drive, and Popmail services into streamlined system for efficient document control, imaging, andmanagement.
• Designed and wrote image cropping software script to reduce lead time and increase efficiency of Document Imaging services to 150%
➤→Real Estate Client: Monitored overall business decisions and client relations, property research and financial analysis, brokerage & negotiations, manage & train staff in the field.
• Hired and Managed interns and sales specialists GLOBALLY
• Responsible for managing the sales relationship for Land Services & Illinois commercial real estate brokerage clients and vendors.
• Digitized documents and Created and managed database for EPA reports, leases, contracts, licenses, customer data, and legal & courtdockets.
• Consistently exceeded yearly revenue target with our sales expertise – Ranked #1 in Sales 2007, 2008 and 2009
• Responsible for managing the sales relationship for Illinois commercial real estate brokerage clients and vendors.
• Created and managed database for partner marketing, operations and logistics to exceed sales targets while transitioning managed staff to a new CRM platform.
➤→Engineering Client: Oversaw new business and contract management for engineering R&D for Underwriter’s Laboratory certification projects.
➤→Research and Data Client: Big Data systems analysis. Database management and research. Created and implemented benchmarks for Microsoft Business Research & Forrester Techrankings ® for the production of software, executive client relations and consuting.
• Developed, analyzed, and coordinated Small and Medium Business marketing plan for Microsoft& EMC Database Solutions - Sales Readiness, Product Launches, Sales Incentives & Sales Lead Programs.
• Directed effective training programs for Sales Managers, Sales Representatives, and Sales Specialists.
• Analyzed key business metrics to provided weekly business review to leadership team.Services Terms: Upwork Terms + smarturl.it/tosrules
竞争力关键词：creativity, guidance, & efficiency
身份：Marketing & PR leader
Digital Strategy, Email Automation, Growth Hacking, M.S.
Scottsdale, United States
17 years brand, digital, and performance marketing strategy & analytics at many of the world's best ad agencies, including Saatchi & Saatchi LA, Young & Rubicam (Y&R), and Digitas NYC.
What I offer: An effective, creative, and technical "data first" approach to increasing your online leads and sales.
** American Express
** Jet Blue
I have a proven track history of delivering measurable results for Fortune 100 companies as well as for smaller enterprises and startups.
Awards/ public speaking:
** Best campaign optimization award, MediaPost OMMA
** eCRM efficacy award, Johnson & Johnson
** Richmond Show Finalist (copywriting & strategy)
** 2015 Admap prize shortlist
** TV spots shown in Superbowl
** Panelist, IoT/ mobile, MediaPost OMMA
** 2015 Social Media Week Masterclass instructor
I am a graduate of the award winning VCU Masters degree program where I received a Masters degree in Mass Communication, with a concentration in strategy & brand planning.
My passion is helping small and medium sized businesses grow and achieve their goals as efficiently as possible.
* Review your existing marketing ecosystem and provide actionable recommendations to improve
** Develop an actionable roadmap to improve your performance
Analytics + Usability Testing
** Google Analytics - certified since 2011 - Advanced enterprise grade implementations (enhanced ecommerce, cross-domain tracking, event tracking, CRM integrations, custom dimensions/ metrics, etc)
** Google Tag Manager
** UX & Product Market Fit: Usability studies, surveys, design sprints, wireframing & prototyping
Email Marketing/ Customer Experience Automation/ CRM
** Active Campaign (certified consultant), Drip (certified consultant), Klaviyo (Master Partner), Infusionsoft (certified partner), Zapier (certified expert), SendinBlue (Certified)
Google + Facebook Customer Acquisition
** Google Ads - Google Partner with over $100k/ mo media spend, Shopping, Search, Display, YouTube (TrueView for Action), UAC
** Facebook Ads - Led social marketing for AMEX, over $10k/ mo media spend
Tools & Platforms:
** Conversion Rate Optimization and A/B testing: Optimizely (certified), VWO, Google Optimize
** Reporting / Predictive Analytics: Google Analytics, Google Tag Manager, Hotjar, Google Sheets, Google Data Studio, Google Analytics for Firebase (app analytics), Wicked Reports (Certified Partner)
** Email/ Marketing automation/ CRM: Active Campaign (certified consultant), Drip (certified consultant), Klaviyo (Master Partner), Infusionsoft (certified partner), Zapier (certified expert)
** Ad Platforms: Google Ads (certified), Facebook, Waze (certified)
** eCommerce Platforms: Shopify, WooCommerce
My professional specialties include developing multi-channel customer acquisition & retention plans encompassing search, social, direct, web, email, and mobile. I also have a great deal of experience developing product & consumer insights using numerous primary and secondary market research methodologies.
My commitment is to your 100% satisfaction and to delivering actionable strategy & insights that will generate a positive return on your investment.
#1 Active Campaign Certified Consultant & Klaviyo Email/ SMS Marketing
Specializes in Email Marketing
I am the #1 ActiveCampaign certified consultant/ partner in the United States as well as a Klaviyo Master.
I have in the past & currently work with many well known brands and famous (household name) celebrities. I work with existing brands that are already doing great as well as well-funded startups who are looking to stand up their email marketing program from scratch.
To keep quality high, and since I do the bulk of the work myself, I only take on a few select clients at a time. Please feel free to send me and email to see if you qualify or if you have questions about this.
For ActiveCampaign I specialize in:
- Infocourses- Finance & Crowdfunding- YouTube influencers- B2B- Service based businesses- Medical- SaaS
My Klaviyo clients are generally Shopify 7-9 figure ecommerce stores, but I also have worked with some WooCommerce and Magento as well.
I have 17 years brand, digital, and performance marketing strategy & analytics at many of the world's best ad agencies, including Saatchi & Saatchi LA, Young & Rubicam (Y&R), and Digitas NYC.
I built the award winning "Real regrowth" email/ CRM program for Rogaine - the winner of J&J's efficacy award.
I am regularly the #1 performer at Active Campaign as judged by their internal partner team, and am a long time certified consultant with them. I actively participate in their marketplace and contribute to their blog.
I have deep relationships with and specialize in the following email/ marketing automation platforms:
-Active Campaign (Certified Consultant & Agency)- Zapier (Certified)- Klaviyo Master- SendinBlue (Certified)- Drip (Certified)- SendGrid
I provide "done for you" end-to-end set up, and "done with you" Active Campaign/ Klaviyo consulting services.
- Email audits & strategy- High converting copywriting- Deliverability troubleshooting and advanced technical topics- Integrations/ CRM- Advanced set up- Campaign & automation set up- Analytics & optimization- Training & Consulting
Both startup and well known brands hire me to help set up a brand new program from scratch, or help optimize/ squeeze more performance out of their existing email program.
I take a creative, data first approach to automating your customer journey with a focus on maximizing your email deliverability.
If you need world class email/ marketing automation or have any questions, please feel free to reach out and see if we might be a good fit
竞争力关键词：strategy、email automation、active campaign、done for you
UI/UX Design Guru - Expert-Vetted Tier
I am glad you have found me.
My name is Robert and I am a Canadian UI/UX designer having residency in both Canada and China. With consistent evolution and implementation of the latest trends and technologies, I have built up and sold some of my own design agencies. In addition, I utilize my creative skills and business knowledge on Upwork to help others succeed. And succeed many have.
Your time is important, and you are probably only wondering one thing:
Why should you choose me over the other designers?
1. 15+ years of great success in digital design - UI/UX design, brand consulting & marketing
2. Over 500 clients - including Harvard Medical, M.I.T., Jaguar/Land Rover, Cisco, Asia Gaming and more
3. Over $800k USD with Upwork - 100% success score for 6+ years
4. Member of Upwork's Expert Vetted Program - top 1% of the Upwork talent pool (there are 18m registered accounts)
5. Taught a 'UI Mobile App Design' course with an American educational institute
CLIENT SUCCESS STORIES
1. Asia Gaming - Multinational Asian tech company made me the head of design following massive financial success after implementing my designs. Two years later, the apps I have designed now accounts for 70% of the profits of a billion-dollar company. The sister company of Asia Gaming, which is valued at $16 billion dollars.
2. Grubmarket - American farm to door online market platform. Worked daily one-on-one with founder/CEO, Mike Xu to produce designs prior to starting the company. Now valued at over $500mil dollars by Forbes and Tech Crunch. Global Capital Insider believes on the path to $10B by 2025.
3. Breethe (formerly OMG, I can meditate) - Worked directly with the design team located in Montreal, QC Canada. Completed meditation app redesign using a modern, sleek style that complemented the content. The mobile application now has over 6 million downloads.
4. Compassionate Cleveland - American medical business. Worked directly with Dr. Solomon Zaara during his clinical business expansion creating his branding, website, and functionality. Increased business sales by 80% in the first month, 400% in 6 months.
My designs consistently breed success. Proven over and over again.
Your project deserves the highest chance of obtaining successful results. If you have read this far, and you still think I would be an excellent candidate... please, don't risk your time, money, or reputation by choosing a cheaper alternative. Winners choose winners and…
Successful businesses require successful talent. No exceptions.
竞争力关键词：Upwork's Expert Vetted Program - top 1%
身份：UI/UX Design Guru