[高手分析]平台翻译接单,年入约四十万,她是怎么做到的?她的平均费率是44美金么?

学习高手、模仿高手,首先要找对高手。

在实战中,常常会出现一些“迷惑性高手”。

对方的数据看起来不错,收入也挺不错,但深究下去,并不一定是你想要的。

这个时候,是不是应该调整方向和策略?

这个案例,是很好的一个研究范例。

More...

小R:WenJing的Upwork平台翻译之路


Wenjing C.: https://www.upwork.com/freelancers/chenwenjing


•Title
Experienced English-Chinese translator in IT, Marketing and Medical, quality-oriented to ensure native and creative deliverables.

Wenjing C: English-Chinese/Cantonese Translator | Marketing, Tech, Business
总体情况:第一单是2019年1月,起步单价是35美金/小时,目前报价是38美金/小时;似乎4年来提价不大,她目前总收入是200K+,工作总时长是4531小时,实际她的小时单价可以摊到44美金/小时。中间偶尔有过一笔55美金/小时的单子,25/30/40美金/小时成交的也有一些。但主要是做了很多固定价格的大单,从2019年5月,就开始接到150美金以上的大单,后面大比例都是大单,从几百到2020的几千甚至几万美金,跨度几个月甚至两年的长期大单。
我的分析:profile很长,但是读起来很条理、客观和全面。英文流利地道促进了无障碍沟通;做事细致又周全;能很好地结合客户需求和中国实际,给出更好的更具创造性的解决方案;及时快速响应客户要求;非常努力;以高质量交付要求自己;英语到简体和繁体之间的单子都能接。
她的专业技能(口头沟通、项目完成质量)和各种软技能都得到客户的高度认可,很多客户都给了她文字很长很具体的正面评价,都极力推荐她;然后不少都跟她多次合作。这是她获得大单、长期大单的最好背书。upwork平台荣誉”27 Best Freelance English to Chinese Translators For Hire In 2022″ and “27 Best Freelance Chinese to English Translators For Hire In 2022″,应该很有含金量的。。。。
我的问题:她的大部分订单都是固定价格的,她的总时长是怎么统计出来的呢?按上一课讲的,接受固定价格计费方式必须基本清楚项目需要的时间和精力,所以是她自己估计,并前期跟客户协商好的一个时间预算吗?

超哥点评

Wenjing的Profile分析


Wenjing C.: https://www.upwork.com/freelancers/chenwenjing

Title

English-Chinese/Cantonese Translator | Marketing, Tech, Business

定位清晰、明确,标注了行业关键词,作为自己的行业优势,吸引营销、科技以及商业材料的翻译,这些领域相对价值较高。

费率

$38.00/hr

标价是Upwork平台中翻译收费区域靠近顶端的费率。

Overview

你好!Hello! ?

I'm Wenjing from China. I speak excellent Mandarin, Cantonese and English. I go the extra mile to pursue client satisfaction and high quality delivery.

Listed among the "27 Best Freelance English to Chinese Translators For Hire In 2022" and "27 Best Freelance Chinese to English Translators For Hire In 2022" by Upwork with 150+ happy clients:

在平台上英汉翻译这个细分领域做到了最前面的位置,可以把平台的筛选作为一种证明。

事实上,在平台任何细分领域的人群人数都不多。

如果有足够的坚持,要得到这样的推荐往往是水到渠成的。

⭐"Wenjing provides high quality translations with great attention to detail. She is also fluent in English which makes communication painless so that she feels like a natural extension of our team. When appropriate, she has gone above and beyond by suggesting alternative translations that are more suitable based on her understanding our business goals and Chinese culture. This has been very valuable for us. Work is typically turned around quickly but on the rare occasion we needed something urgently she has always found a way to make it work! Highly recommended!"


⭐"Translating phrases that are very much context-related and field-related is not an easy task, but Wenjing handled the task on the highest level. Her orientation to detail and thoroughness made the project successful. If you want to find a translator that would literally check all of the elements of your application and see if everything is placed in right context – she’s the go-to person. Highly recommended!"


⭐"Wenjing has been an extremely hardworking resource on our project. She is committed to the project and ensures availability even during late hours. She's prompt in responses and diligent towards the work allocated. She posses the skill set and has knowledge of the subject too required for the tasks. Needless to say that she's extremely polite and professional in her work." – India Government Organization

在Overview中使用优质证言是我们一贯使用的策略,可以快速打动客户,很有说服力。


If you are looking for an English-Chinese (Mandarin/Cantonese) translator/proofreader/editor/copywriter who:
1. Is detail and customer oriented (proofread twice before submission)
2. Is fast in response and delivery
3. Promises to deliver and only deliver high quality work (not to skip over any questions)
4. Is passionate for translation and languages (do relevant research on unfamiliar topics, pursues lifelong learning)
5. Is able to generate creative content that attracts target audience
6. Strives to excel in every single task, big or small
Please message me 🙂

陈述选择自己的理由,自己的优势,和对客户的承诺。



?Graduated in 2014 with B.A. of English Literature and Culture from Guangdong University of Foreign Studies, one of the most prestigious universities in China which specializes in languages, I have been a freelance translator for more than 10 years. My clients include the Government of India, Stanford University, Fortune 500 companies like Microsoft, Johnson & Johnson, Unilever, FCA, GAC, Siemens, Maersk, UTC, Hyatt, Montblanc, Shiseido, IKEA, American Eagle Outfitters, Bureau Veritas, Arcadis and numerous SMEs.

介绍自己的背景,自由翻译超10年,列出了服务过的有名客户,并提到了自己的学历背景。

My areas of focus include marketing, business, tech (VPN, cybersecurity, anti-virus, website builder, etc), social media, health & fitness, training, fashion, and website & app localization. Other types of content are welcomed also. Outstanding quality and fast response are the focus of my services.

提到了自己的行业专长,涉足领域。



Other facts about me:
Christian, married to an American, travel lover, healthy lifestyle

Thanks for reading! And looking forward to working with you!
Wenjing

提到一些其他个人细节,比如嫁给了美国人。

Portfolio

做得很用心,每个案例都有具体说明,很有说服力,数量也足够多。


Employment history


English to Chinese Freelance Translator | Asian Absolute Freelance Translator
June 2020 - Present
Founded in 2000, Asian Absolute is a quality-focused translation, localisation and marketing agency covering global markets.I serve as a long-term contributor for Asian Absolute, specializing in Marketing translation.


EN-ZH Marketing & Technical Freelance Translator | TransPerfect
May 2020 - Present
TransPerfect is the world's largest provider of language and technology solutions for global business. From offices in over 100 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide.I serve as a long-term contributor for TransPerfect, specializing in Marketing and Technical translation.


Full-time Freelance Translator and Interpreter | Self-employed
March 2020 - Present


International Purchaser and Translator | GAC FIAT Chrysler Automobiles (Fortune 500)
January 2017 - March 2020
Responsible for importing car parts from the U.S. and Italy, translating business and engineering-related materials, acting as the liaison and interpreter between Chinese management and U.S. counterparts.


Management Trainee | IKEA Guangzhou
May 2016 - December 2017
- Serving customers on the sales floor; sustaining the store is as new every day; setting daily working standard of kitchen and dining department and implementing daily routine in the team- Making strategies in steering sales of products of high turnover and gross margin- Maintaining the mechanical sales system of the area to effectively drive sales- Getting a score of 100 (maximum:100) in mysterious shopper survey and a thank-you letter from a custome


Sales Assistant and Translator | Bureau Veritas (world's largest certification and verification company)
April 2014 - April 2016
Responsible for formulating and translating sales proposals and 3rd party reports on construction consulting services, such as project management, supervision, fire system audits, green building certifications, environment assessments and due diligence, safety assessments, energy audits, etc.


President of In-coming Exchange Department, AIESEC
- Building business corporation with more than 40 Guangdong enterprises including UC Web, Evergrande Group etc, assisting more than 70 international graduates to work in China in a period of two years- Leading a team of more than 40 members, responsible for generating marketing and sales strategies, managing daily sales, training and member allocation; maintaining customer relationship, business visits and market development- During my year as VP, being awarded as Star Leader and annually exchange number ranking top nationwide

Translator and interpreter for companies and events (part-time)
- Used to be translator and Interpreter for Guangzhou Ivy Elite Education, Guangzhou Zens Houseware Co., Ltd, Foshan Laixiong Hardware Machine Factory, Shenzhen ODB Translation Company, Foshan FS Dolphin Trading Co.,Ltd (bathroom equipment) & Fuzhou Yuxin Trading Co., Ltd (clocks and watches) as well as several Canton Fairs etc


Education

Guangdong University of Foreign Studies
Bachelor of Arts (BA), English Literature and Culture
2010-2014

从教育和工作背景来看,Wenjing2014年从广东外语外贸大学英语本科毕业,先在Bureau Veritas2年销售助理和翻译,后在宜家做了不到两年的管理培训生,之后进入GAC FIAT Chrysler Automobiles 汽车公司做采购和翻译3年,接下来就开始做真正的自由职业翻译。

全职投入自由翻译她自己写诗2020年3月开始,但她做翻译的工作实际上从大学毕业开始就没有断过。

在Upwork的起步是2019年的6月,作为自由直接接单的补充渠道,接触更多的直接客户、大客户。

此外,Wenjing还和Asian Absolute和Transperfect之类的大型翻译Agency有合作接单。

Work History

$200k+
Total Earnings
224
Total Jobs
4,531
Total Hours

Wenjing的平台基本数据,4年时间(2019.6-2023.1)里,平台收入超20万美金,承接了224单,平均每单单价在1000美金。

其中,超过5000美金以上的单子共有12个,占所有订单的5%,总收入约占平台总收入的70-75%左右。

大单决定了她的主要收入来源。


English into Chinese Translator
Rating is 5 out of 5.
 5.00 Nov 17, 2020 - Aug 25, 2022
"Wenjing is talented translator and very easy to work with. We enjoy our collaboration and looking forward to the new projects."
$40,214.21
Fixed Price
Translation of recipe-related content from English to Chinese
Rating is 5 out of 5.
 5.00 Aug 24, 2019 - Jun 12, 2020
"Exceptionally fast and the quality of translation is great. Highly recommended."
$12,066.64
$25.00 /hr
483 hours
English to Traditional Cantonese product translations
Rating is 5 out of 5.
 5.00 Mar 31, 2021 - Oct 18, 2022
$8,988.80
Fixed Price
Translation of recipe-related content from English to Chinese
Rating is 5 out of 5.
 5.00 Jun 12, 2020 - Aug 28, 2020
$7,200.00
Fixed Price
Seeking: English to Chinese Translator of Personal Finance Content for Hong Kong Readers
Rating is 5 out of 5.
 5.00 Nov 25, 2020 - Jan 14, 2021
"Wenjing is both an effective translator and a very professional collaborator. She provided high quality translations of content from English to Chinese at an impressively efficient pace. We appreciated that she was unfailingly punctual with our project - communication was clear and consistent. We plan to engage her again if similar projects come up!"
$5,717.10
Fixed Price
Need a Chinese to English/English to Chinese Translator to translate marketing collateral and texts
Rating is 5 out of 5.
5.00 of 2 reviewsAug 31, 2019 - Sep 20, 2020
Rating is 5 out of 5.
5.00
"Wenjing is an extremely hardworking resource. She understands the needs of the project and poses the skill set required for the tasks. She's always been available, even during late hours when requested. She's is prompt with her responses and the work.Needless to say that she is extremely polite."
$5,266.67
$20.00 /hr
283 hours
English to simplified chinese translation
Rating is 5 out of 5.
 5.00 Aug 24, 2019 - Oct 12, 2020
"Jaye has been very effective in translating the documents we provide to her. She delivers above and beyond and even sends across files ahead of time. Thank you for your work. We hope to work with you again in the future."
$5,048.39
Fixed Price


English into Chinese Translator
Aug 25, 2022 - Present
Job in progress
$21,120.23
Fixed Price

ZH - CG Urgent SEO changes
Aug 9, 2021 - Present
Job in progress
$5,591.35
Fixed Price
Need a Chinese to English/English to Chinese Translator to translate marketing collateral and texts
Sep 21, 2020 - Present
Job in progress
$20,729.98
$20.00 /hr
1,037 hours

Traditional Chinese Copywriter / Translator Needed
Sep 17, 2020 - Present
Job in progress
$12,233.29
$25.00 /hr
489 hours

Eloquent, professional Chinese translator and copywriter for B2B product
May 4, 2020 - Present
Job in progress
$19,357.33
$20.00 /hr
903 hours


Upwork起步的轨迹

第一单 2019年6月,小时费率35美金,做了4小时,做的事中文校对工作。

Christian Mandarin Proofreader & Editor
Rating is 5 out of 5.
 5.00 Jun 13, 2019 - Jun 16, 2019
"It was a great pleasure to work with Jaye Chen. She is friendly, professional and very accurate. I highly recommend her and would definitely work with her again. Thank you Jaye!"
Freelancer's response
"Thank you!"
$140.00
$35.00 /hr
4 hours


接下来,做了一堆简单的低价小单,大多数是固定费率。

Transcribe and translate a children's song from Chinese to English
Rating is 5 out of 5.
 5.00 Jul 4, 2019 - Jul 5, 2019
"The freelancer completed the task quickly and efficiently. Excellent communication."
$10.00
Fixed Price
Website content translator (English - Traditional Chinese & Simplified Chinese) for China & HK
Rating is 5 out of 5.
 5.00 Jun 17, 2019 - Jul 5, 2019
"We here at Brandlab Studio had the pleasure of working with Jaye, and we couldn't be happier with her work!Not only she did an excellent job in translating our website to simplified Chinese, but she also took initiatives in making our original writing better.Jaye is very good with deadlines; she was able to meet our deadline even though it was pressing.We look forward to working with Jaye in future projects and recommend her to other employers on Upwork."
$223.00
Fixed Price
Chinese Translation Needed
Rating is 5 out of 5.
 5.00 Jul 3, 2019
"Good, fast work!"
$15.00
$30.00 /hr
1 hour
Chinese Translation - English Script
Rating is 5 out of 5.
 5.00 Jun 27, 2019 - Jul 1, 2019
"Great Job"
$20.00
Fixed Price
Cantonese-English translation projects
Rating is 4.85 out of 5.
 4.85 Jun 28, 2019 - Jun 30, 2019
Freelancer's response
"Client did not keep the contract and ended it all of a sudden. My work was done and did not get paid. Sad story."
$72.21
Fixed Price
For a fertility APP translation
Rating is 5 out of 5.
 5.00 Jun 25, 2019 - Jun 28, 2019
$59.60
Fixed Price
Chinese translation - education industry
Rating is 5 out of 5.
 5.00 Jun 26, 2019
"Great Job thanks Jaye. Quick and Good"
$10.00
Fixed Price
Translate Short Corporate Video Script (Chinese to English)
Rating is 4.6 out of 5.
 4.60 Jun 25, 2019
$30.00
Fixed Price
Cantonese Transcription
Rating is 5 out of 5.
 5.00 Jun 14, 2019 - Jun 18, 2019
"Great work. Thank you!"
$175.00
Fixed Price
I need to translate text in attached images from Chinese to English
Rating is 5 out of 5.
 5.00 Jun 12, 2019 - Jun 16, 2019
"professional freelancer"
$5.00

只有一个30美金/小时的小时费率小单,只计费半小时。

Upwork成长分析

最开始的起步均是拿固定费率的小单。

通过大量接小单,积累平台经验,增加案例积累,提升profile的说服力。

其中早期的业务中有三单(2019年8月),后来演变成了超过5000美金的大单

Translation of recipe-related content from English to Chinese
Rating is 5 out of 5.
 5.00 Aug 24, 2019 - Jun 12, 2020
"Exceptionally fast and the quality of translation is great. Highly recommended."
$12,066.64
$25.00 /hr
483 hours
ZH - CG Urgent SEO changes
Aug 9, 2021 - Present
Job in progress
$5,591.35
Fixed Price
Need a Chinese to English/English to Chinese Translator to translate marketing collateral and texts
Rating is 5 out of 5.
5.00 of 2 reviewsAug 31, 2019 - Sep 20, 2020
Rating is 5 out of 5.
5.00
"Wenjing is an extremely hardworking resource. She understands the needs of the project and poses the skill set required for the tasks. She's always been available, even during late hours when requested. She's is prompt with her responses and the work.Needless to say that she is extremely polite."
$5,266.67
$20.00 /hr
283 hours

Wenjing的打法,是大量接单,不放过每一个机会,从大量业务中争取培养长期大客户。

事实证明,这种策略是能够接单,是有效的。


小R的分析思路解析

Wenjing C: English-Chinese/Cantonese Translator | Marketing, Tech, Business
总体情况:第一单是2019年1月,起步单价是35美金/小时,目前报价是38美金/小时;似乎4年来提价不大,她目前总收入是200K+,工作总时长是4531小时,实际她的小时单价可以摊到44美金/小时。中间偶尔有过一笔55美金/小时的单子,25/30/40美金/小时成交的也有一些。但主要是做了很多固定价格的大单,从2019年5月,就开始接到150美金以上的大单,后面大比例都是大单,从几百到2020的几千甚至几万美金,跨度几个月甚至两年的长期大单。

我查阅的结果是第一单在2019年6月。

如果你有查到是2019年1月的,请提供详细的订单项目信息。

Wenjing的定价其实是没有清晰策略的,她的小时费率并不稳定,费率在20-45之间摇摆不定,偶尔出现了55的单价。

她目前总收入是200K+,工作总时长是4531小时,实际她的小时单价可以摊到44美金/小时

这个数据是不准确的。

我们在计算费率的时候,不能把固定费率的项目排除在外。

总的来说,通过小时费率合同可以看到,Wenjing的平均小时费率一直都在在20-25美金/小时之间。

而且,这四年基本上这一费率并没有什么变化。

而固定费率的项目折算成小时费率有多少,基本上可以参考小时费率合同。

我的分析:profile很长,但是读起来很条理、客观和全面。英文流利地道促进了无障碍沟通;做事细致又周全;能很好地结合客户需求和中国实际,给出更好的更具创造性的解决方案;及时快速响应客户要求;非常努力;以高质量交付要求自己;英语到简体和繁体之间的单子都能接。
她的专业技能(口头沟通、项目完成质量)和各种软技能都得到客户的高度认可,很多客户都给了她文字很长很具体的正面评价,都极力推荐她;然后不少都跟她多次合作。这是她获得大单、长期大单的最好背书。upwork平台荣誉”27 Best Freelance English to Chinese Translators For Hire In 2022″ and “27 Best Freelance Chinese to English Translators For Hire In 2022″,应该很有含金量的。。。。

这是平台非常喜欢的一种自由职业者,能积极争取平台项目,成为活跃用户,快速反应,消化大量小单。

因此平台往往会推荐这样的自由职业者。

同样,她也得到了还不错的收入回报。

只不过,在整体收入上,提升并不明显,最大的问题在于时间价值并没有什么提升,一直在20-25美金/小时。

所有的25美金/小时以上的小时费率单子,时间都做不长。

那么,唯一可以提升时间价值的,只可能是固定费率项目想办法提升效率。

在时间价值没有办法明显提升的情况下,想要有较高的收入,Wenjing的选择只能是增加工作时间。

所以,在


对比的8个迷你创业者中,Wenjing和第一个创业者A的案例是非常相近的。

如果你想要学习高手,首先要找对高手对象。

我想问的是,这是你想要的生活方式么?


我的问题:她的大部分订单都是固定价格的,她的总时长是怎么统计出来的呢?

Wenjing除了大量的固定费率项目,还接了大量的小时费率项目,

小时费率项目总共接了4,531小时,三年半的时间,小时费率单子每年平均做了1280个小时。

其他的固定费率项目还消耗了大量的时间。


按上一课讲的,接受固定价格计费方式必须基本清楚项目需要的时间和精力,所以是她自己估计,并前期跟客户协商好的一个时间预算吗?

对于翻译来说,固定费率项目的计费并不复杂,很多人可以按照字数进行估算价格,商定交付时间即可。