在某些项目的申请中，完全可以更强势推动项目的快速雇佣。
在Proposal撰写中，也需要更切中要害，这对新手来说是比较大的挑战。
让我们来看看这个实战案例。
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项目描述
项目名称：Promotional construction company video – 90 second video（需招20人）
https://www.upwork.com/jobs/~015574deddededff7f
项目简述：客户提供视频片段和配音，我需要自己整合，添加背景音乐，表达品牌故事。
客户特点：总计花费四万美金，项目被标记featured, 平均小时费率为$15.32/h，大部分都给了好评评价，没写评价的也给了五星。
当前困难：
1，该项目是$100，但是招20个人，不知道最终是$5一个人，还是$100一个人？
2，Profile我还没来得及修改，改了再投不知道来不来得及
我的思路：还是从关键短句出发：
Commercial construction
Incorporate stock/broll footage
Help the story
Style is punchy and memorable
Youtube and Google advertising
这是一个广告视频，客户真正想要的应该是宣传品牌形象，吸引观众订阅。
目前拟定的proposal草稿：
Hi, Dimitri,
I am confident to apply for your job that help you crate impressive advertising videos to enhance brand appearance.
Combined with the video samples you gave, in order to make a impressive advertising video, I will complete your work from the following aspects.
1. The most important thing about the advertising video is the first 3-5 seconds of the video, which determines whether the rest of video can arouse the interest of the audience. You said you are running projects in commercial construction, so I will choose the background music with heavy metal feeling in the first 5 seconds, which can not only be punchy, but also have a solemn and serious feeling.
2, Showing the brand appearance, including who you are and what kind of construction projects you have done in the past.
3, I will choose video clips that can connect with the audience, such as the shocking feeling of high-rise buildings rising from the beginning of construction to the final completion.
4,Design call to action. If the function is only to introduce the brand, just like the sample video, then put the brand logo and slogan. If it is to attract the attention of the audience, it is recommended to add the clip to guide the subscription.
My sample video is related to kindergarten promotion video that shows i am capable to help you stand out from numerous advertising videos.
We can schedule a phone interview to discuss your project together.
Emily Jingjing
超哥点评
项目分析
客户分析
About the client
Payment method verified
Rating is 4.9596425502 out of 5.
4.96 of 148 reviews
Australia
Canberra 9:41 am
- 187 jobs posted
72% hire rate, 2 open jobs - $40k+ total spent
196 hires, 4 active - 15.32 /hr avg hourly rate paid
1,674 hours - Manufacturing & Construction
Small company (2-9 people) - Member since Feb 20, 2017
客户特点：总计花费四万美金，项目被标记featured, 平均小时费率为$15.32/h，大部分都给了好评评价，没写评价的也给了五星。
客户的评分很高，hire rate非常高，因此很值得投。
项目分析
Needs to hire 20 Freelancers
About us:
Savil Group and Dimitri Livas is a construction company based in Canberra running projects in commercial construction.
项目名称：Promotional construction company video – 90 second video（需招20人）
https://www.upwork.com/jobs/~015574deddededff7f
项目需要招20人，客户renew重新发布，目前已经雇佣一人，频繁查看投标，这样的单子投标成功率非常高。
除非你实在无法达到客户要求，一般来说Proposal和Profile基本过关，很容易被雇佣。
客户要雇佣20人这么多的人数，工作并不算简单，这样数量的招募工作往往是很难完成的。
Proposals: 15 to 20
Last viewed by client: 9 minutes ago
Hires: 1
Interviewing: 0
Invites sent: 4
Unanswered invites: 4
项目需求
We will provide original footage, you will also be able to incorporate stock/broll footage that helps the story.
- Deliverables include storyboarding, editing and incorporating existing original footage (and stock footage if it helps).
- the video length is 90 seconds (there is also a second video at 60 seconds coming - seperate project), the style is punchy and memorable (not understated yet appropriate), distribution channels include YouTube advertising, google advertising.
See attached 2 samples/links of other works that will act as reference videos:
1) https://youtu.be/n5e6-oAZDGU - the copy and wording and emotion in this advert is great (the videography and editing of the video is a little old and outdated)
2) https://youtu.be/SRano-7wnxM - videography, sound effects and style in this one is great (the copy is good but needs to be more tailored for a local company for us)
we will provide the VO, the raw footage to be cut and edited, and the background music.
you will need to provide any sound effects as well as the final edited video to match the over all story in the VO.
项目简述：客户提供视频片段和配音，我需要自己整合，添加背景音乐，表达品牌故事。
客户提供了samples，会提供原始资料，提出了明确的要求，以及提交物的要求：Deliverables include storyboarding, editing and incorporating existing original footage (and stock footage if it helps)
应该说是比较专业、清晰的一个招聘说明
难点分析
当前困难：
1，该项目是$100，但是招20个人，不知道最终是$5一个人，还是$100一个人？
100一个人
2，Profile我还没来得及修改，改了再投不知道来不来得及
看你修改的速度，我的建议，是今天晚上把Proposal发出。
在Proposal发出之前，把Profile及时修改到位，补充video editing的专业表述，增加和video editing相关的技能、视频编辑工具等，可以参照视频编辑高手的profile做对应修改。如何有的话，可以增加一些Portfolio，没有实在来不及就算了。
Proposal分析
这是一个广告视频，客户真正想要的应该是宣传品牌形象，吸引观众订阅。
我的思路：还是从关键短句出发：
Commercial construction
Incorporate stock/broll footage
Help the story
Style is punchy and memorable
Youtube and Google advertising
需求中的关键词，还要照顾到下面标红的文字
1) https://youtu.be/n5e6-oAZDGU - the copy and wording and emotion in this advert is great (the videography and editing of the video is a little old and outdated)
2) https://youtu.be/SRano-7wnxM - videography, sound effects and style in this one is great (the copy is good but needs to be more tailored for a local company for us)
这可以说就是客户的评判标准。
客户的关注点核心在
- copy: talored for a local company, emotion
- videography and editing: emotion, not old, not outdated, sound effect, style, punchy, memorable
你的表达应该围绕这些点去展示你的能力，你的信心。
目前拟定的proposal草稿：
Hi, Dimitri,
I am confident to apply for your job that help you crate impressive advertising videos to enhance brand appearance.
Combined with the video samples you gave, in order to make a impressive advertising video, I will complete your work from the following aspects.
没有问题。
1. The most important thing about the advertising video is the first 3-5 seconds of the video, which determines whether the rest of video can arouse the interest of the audience. You said you are running projects in commercial construction, so I will choose the background music with heavy metal feeling in the first 5 seconds, which can not only be punchy, but also have a solemn and serious feeling.
这是提供了具体直接的解决方案，虽然有一点小小的风险（客户万一不喜欢这样的风格），但针对这个客户风险会小很多，因为他需要多个候选作品。
至于是不是“ solemn and serious feeling”，通常来说我不建议在这一阶段，在客户的要求之外说太多，因为你并不清楚客户是否要这样的感觉，完全可以在拿到工作之后再确认。
2, Showing the brand appearance, including who you are and what kind of construction projects you have done in the past.
3, I will choose video clips that can connect with the audience, such as the shocking feeling of high-rise buildings rising from the beginning of construction to the final completion.
4,Design call to action. If the function is only to introduce the brand, just like the sample video, then put the brand logo and slogan. If it is to attract the attention of the audience, it is recommended to add the clip to guide the subscription.
你可以写这些，展示你有清晰的步骤、流程和思路。
但更好的，是说明选择你的理由，理由讲2-3个就可以。
比如，
1. 我有清晰的业务流程确保您能得到style现代的广告视频，为你的这个项目，我着重会关注4个要点（1，2，3，4）
2. 在文案方面，我有充分的信心，帮你进行本地化的调整。。。。
My sample video is related to kindergarten promotion video that shows i am capable to help you stand out from numerous advertising videos.
如果有风格类似的案例是最好的，如果差异太大，反而不应该直接提供视频，会减分。
你完全可以文字描述一个案例故事，或者这一次来不及干脆不说。
We can schedule a phone interview to discuss your project together.
Emily Jingjing
可以直接推动下单，或者提一个明确的日子选择建议面谈。