有一些同学在情感、心理领域选择了创业的发展方向，希望对策略、引流、产品方面多给一些启发。

今天，我们来分析一个相关的案例，并做一个解剖分析。

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网站：https://www.jordangrayconsulting.com/

创业者：Jordan Gray

提供服务：Sex & Relationship Coach 性和亲密关系教练

城市：加拿大温哥华

创建时间：2012

策略·分析

客户痛点

When You Need Deeper Help, For Long-Standing Issues, And Want Results, Intimacy, & Freedom As Fast As Possible

For the past 10+ years, I have been coaching people on a variety of very personal topics.

While I’ve built my reputation as a Sex & Relationship Coach, the truth is that what I offer in a coaching relationship goes much farther beyond that.

Many clients come to me to find healing for:

Problems with sexual comfort & performance
Lack of intimacy in their relationships
Resentment of the opposite sex
Addiction to drugs, sex, alcohol, food & video games
Past trauma including childhood issues and sexual trauma
Trouble getting over an ex
Lack of self-esteem and confidence
Chronic depression & anxiety
Indecision about whether to stay or leave a relationship
Being single “for way too long”
Finding one’s life-purpose and creating a plan to achieve it

亲密关系中往往有大量的问题。

客户希望得到深度的帮助，解决长期的问题，希望得到结果，得到更好的关系，得到更多的自由。越快越好！（触及客户内心，非常好的标题）

解决的诸多客户问题：

性生活问题
亲密度问题
对异性的厌恶
各种成瘾
单身过久
缺乏自尊和自信
……

定位

I help high achievers have the best love life possible.

帮助追求高要求的人获得最好的爱情生活！

自我介绍

I’m a sex and relationship coach, an author, and a blogger. And I help people around the world have the most deeply fulfilling love lives possible.

我和别人的不同

Where a lot of well-meaning therapists fail is that they take months, or even years to even identify what the core issue is that is holding back a person.

别人失败，因为他们要花很久（几个月，几年），才搞清楚问题。

What separates me is that I’ve cultivated an extraordinary ability to recognize someone’s core-issue within half an hour, or even five minutes.

我的特殊能力，能在半小时，五分钟搞清楚。（哎哟妈呀，真的是超能力：）哈哈）

And often the core issue is completely different from what you think.

This is often GREAT NEWS.

When you have the true key insight for what’s getting in your way… problems that have lasted for decades start to dissolve in minutes.

见证奇迹的时刻。

Sexual dysfunctions vanish. I have had male clients follow up with me and say things like, “All my sexual anxiety went away. I can get hard almost at will now,” just from having had one conversation.

举例说明，一个很小的男性的实际案例，说明效果，说明速度。

I’ve had women who have been stuck in dysfunctional relationships for years, suddenly “see the light,” and realize why they’ve been attracted to the wrong guy (or wrong pattern of guys).

举例说明，一个很小的女性的实际案例，顿悟，解决了长期纠结的问题，为什么爱上了错的人。

Then almost overnight, they start taking on good habits. Not because they are “supposed” to, but because it’s the natural outpouring of what they now understand about themselves.

快速转换习惯，这也是很多人梦寐以求的效果。

And I’ve seen countless “limiting beliefs” crumble to the floor and disappear, with a single key insight.

自我设限的突破。

定价

60分钟咨询：400美金
电子书：5-7美金
课程：97美金
教练：暂停
一对多项目：未知

除了公开发售产品，一些其他更高价位产品，或者一些短期产品，可能通过Email半公开发售。

引流·营销

最热门的文章

主要的引流途径

电子邮件订阅
博客
客座博客：在别人的网站上发表文章
和第三方合作推送自己的故事，比如Membermouse

自己的内容创作

8年下来，积累了500+文章，

There are over 500 articles on this site and it can be a little overwhelming if you’re new here. Check below to read some of my most popular articles solving the most common questions that I get asked on a weekly basis.

下面是按照不同主题整理的一些热门内容

Improve Your Relationship 提升亲密关系

Have Better Sex

How To Get Over Your Ex 忘掉前任

How To Love Yourself More 关爱自己

Is This Relationship the Right One for You? 确认选择

Develop Character 性格培养

Find The One 如何寻觅

Anxiety, Depression, And Addiction 焦虑、成瘾

Highly Recommended Books And Products 推荐电子书

Media Guest Blogging、第三方媒体平台发布

销售·转化

Nick的业务特点介绍

Nick Solaczek is a coach, group facilitator, public speaker and writer based in Vancouver, BC. He believes that getting to know ourselves at all our depths is an important piece of cultivating self-acceptance and aligning our desires with our reality. Essentially, our relationship with ourselves determines everything else.

His work with clients is focused on stepping into authenticity, defining clear boundaries, and getting more out of life. In addition, Nick is passionate about teaching the fundamentals of conscious adult relationship and empowering others in their romantic lives. The result? In short, Nick’s clients begin to see, feel, and experience what it is like to get what they want in life (and sometimes even to learn what that is for the very first time).

客户能的得到的好处：看到、感觉到、体验到他们期望得到的东西（愿望）

Nick的资质

Through coaching, Nick believes that anything is possible, but the level of success one attains is entirely based on their willingness to move forward with their life and take action. Nick has a Bachelor’s Degree from the British Columbia Institute of Technology and has recently completed his training in IMAGO Relationship Therapy for Couples.

科技学院毕业，完成了IMAGO Relationship Therapy 的培训

Nick的超能力（独特卖点）

Seeing What Holds You Back And Guiding You Through It Is My Superpower

I have been guiding people for 10+ years on how to heal their relationships, dissolve long-standing traumas, and find the clarity required to take the necessary steps to live their dream lives.

This has included one-on-on private sessions, leading regular small groups in weekly meetings, and of course, several bestselling books and products.

I’ve trained with world-renowned mentors and coaches that have helped me not just heal my own wounds, but be a solid force for other people to become centered and reach their true potential.

The proof for me that this works is the success stories that reach my email inbox on a daily basis.

I’ve helped dozens of my clients go from single to married, and have even officiated a few of their weddings.

I’ve helped people take the scary first step of quitting their jobs, and then watch them build 6-figure businesses.

And I’ve helped save countless marriages that were on the brink of divorce. (If you’re even considering divorce, then it’s absolutely essential we talk… because even the cheapest divorce is more expensive than all my coaching packages combined).

Nick的“超能力”（秘方）在于，看见阻挡你的东西。

通过自己的一对一指导，一对多的每周指导，以及其他的产品、书籍

自己接受的培训和教育，成长过程。

能证明自己能力的，是Nick的成功故事

帮助很多人从单身到结婚。

也帮助客户辞职，建立生意（这个有点奇怪，偏离主题？）

也拯救了很多婚姻，因为，“离婚的代价比我的教练产品要贵的多”。哈哈

低价产品引流

电子书产品不到10美金，通过电子书可以扩大影响力，进行客户筛选，推荐更高价的产品。

流程·运营

通过博客、Guest Blogging引流，

建立Email的Sales Funnel，

通过低价产品进行高价产品销售。

自建会员平台（membermouse），提供在线课程。

产品·交付

对于产品选择的说明

You may only need one session to solve this.

Or, you may benefit from speaking to me monthly, or even weekly.

你可能只需要一次咨询就能解决，

或者你需要每个月，甚至每周。

The bottom line is that I have built a coaching practice that focuses on getting fast results.

重要的是，我有足够的经验，能专注于让你快速获得真正的结果

And that comes with seeing what’s really going on.

关键在于，我们要搞清楚到底法身了什么。

教练和咨询：主题

Nick loves working with people on:
– Dating & Relationships
– Couples Sessions (IMAGO Therapy)
– Boundary Setting and Direct Communication
– Stepping into Conscious Relationship
– Self Expression, Authenticity and Creativity
– Creating Purpose & Meaning

60分钟咨询

一对一教练暂停

Update: Jordan is not currently taking on any 1-on-1 coaching clients. If you wish to be informed of any group coaching offers, new programs, and to receive infrequent email updates with new articles and offerings from him, enter your email address below.

由于业务发展，Jordan已经暂时取消接受一对一教练服务。

他更感兴趣的是 group coaching一对多，或者其他的新项目。

电子书：迷你产品

Keep Her Captivated ($7)
50 Powerful Romantic Gestures ($5)
50 Powerful Date Ideas ($5)
All Books ($10)

低价策略，3本电子书，只是一些内容的汇总。

50种浪漫的姿势？
50种约会的创意？
让她着迷？

我的老天：）

但价格便宜，很多人并不会计较。

让她着迷、俘获芳心

In this best-selling book you will discover…

the FOUR crucial keys to long term passion in any relationship
how to be the most deeply attractive man possible
what your partner NEEDS from you in order to open up sexually
how to communicate your needs in a way that compels your partner to lovingly meet them
and so, so much more!

50 Powerful Romantic Gestures – $5

Think you have no time for romance? Think again…

This book takes you by the hand and helps you to achieve with the most simple, and powerful romantic gestures possible.

Implement a handful of these little gems into your relationship and you will introduce massive amounts of love over night.

In this best-selling book you will discover…

Fifty powerful romantic gestures that will immediately supercharge your intimate relationship
The five styles of romantic gestures and how to choose the best ones to suit your significant other
Romantic gestures that are so simple, quick, and inexpensive that you can do them every day
and so, so much more!

50 Powerful Date Ideas – $5

Do you ever wish you could plan an epic, romantic date without having to rack your brains for something new and original?

Whether it’s the first date, fifth date, or 500th date, this book has you covered.

In this best-selling book you will discover…

Fifty powerful, unique, exciting date ideas to impress your partner with
NINE romantic date structures that will have your partner bragging about you to their friends for months
What women are actually looking for on a date (hint: it’s not what you think it is)
How to completely eliminate the awkwardness of paying for any date
and so, so much more!

在线课程

提供两门核心产品，是收入的主要来源。

Supercharge Your Sex Life

Supercharge Your Sex Life will empower you to unleash your sexual beast.

You’ll discover how with just a few simple exercises you can get firmer erections, have greater sexual stamina, and give your partner more orgasms than you ever thought possible. You’ll even learn the exact step-by-step process to unlocking your partner’s orgasms (do this right and you’ll change your level of bedroom confidence for life).

Are you ready to take your sex life to a whole new level?

提升Sex品质，针对男性、女性客户。

收费97美金

发现没有，买了课程买就送电子书

Inside The Male Mind

Inside The Male Mind reveals all of the secret ‘man codes’ that men everywhere are afraid to tell you.

Once you are aware of these deceptively simple truths, you’ll have a deeper awareness of men than they even have on themselves.

Get the insider edge on the truth about men, from a man who listens to men’s deepest secrets for a living.

Get Inside The Male Mind today and watch your relationships transform overnight.

探索男性世界，针对女性客户。

收费97美金