从毕业就破产到独立赚数十万美金：Julie的创业写作生意

Upwork数据小结

• $150.00 Hourly rate
• $400k+ Total earned
• 161 Jobs
• 7,029 hours

2011年5月起步，从十美金上下帮人发贴的小订单开始

开始的半年，按照固定费率，计件收费，接了几十单，平均一篇文章10美金。每单一篇文章到数十篇不等。
基本方向：处理博客、网站文案，以及帮助在社交媒体发贴。

• 大单：第一单过1000美金的，是做了半年的社交媒体营销

Facebook support and updates required - budget is per month
5.00 Jul 2011 - Dec 2011
Julie was professional and flexible in helping us as our needs changed. I also appreciate her insights and useful feedback .
$1,680.00
Fixed-price

• 2011年12月 第一个小时费率订单

Technologically inclined early adopter blogger/editor
4.80 Dec 2011
Thanks for everything!
$66.68
$16.67 / hr
4 hours

• 2013年1月小时费率涨价到了30美金/小时

整个2013年比较懈怠，也许是有其他安排吧
SEO的经验当时估计不足
有参与书籍编写，参与简历撰写，但是都没有评价

直到2015年10月之前，只在2014年年底接了1单，单价涨到50美金/小时
也许是有其他安排吧

2015年10月复出

单价大幅上涨，开始撰写优质专题文章，每篇文章200美金
方向主要是网站文案、电子邮件、博客

参与了更多数字营销

2017年4月-7月参与了一个新媒体电子书的大单，但没有评价

eBook for New Media Brand
Apr 2017 - Aug 2017
No feedback given

9月份做了一单Health IT的电子书，1500美金，有了5分好评

固定费率为主，基本合同额都在单价400左右，可以猜测应该是单篇文章继续上涨。

2018年6月获得了Upwork的推荐
https://www.upwork.com/blog/2018/06/freelancer-julie-ewald-business-opportunity/

标题是：How Freelancer Julie Ewald Turned Being Broke into a Business Opportunity

自由职业者Julie Ewald 是如何从破产到创业的，哈哈哈！

• 2018年4月在佛罗里达做演讲

将生意转为品牌的6个要素
Presentation: 6 Essential Elements to Turn a Business into a Brand
Presented at Pubcon SFIMA Summit in April 2018 in Fort Lauderdale, FL.

• 2017年11月在拉斯维加斯做演讲

品牌蓝图和个人战略路线图 等

Presentation: The Brand Blueprint & Personal Strategy Roadmap
Presented at Pubcon in November 2017 in Las Vegas, NV.

Presentation: My Fave Multi-Purposed Tools
Presented at Pubcon in November 2017 in Las Vegas, NV.

• 2017年加州伯克利哈斯商学院MBA项目讲座

如何建立个人品牌
Lecture: Build Your Personal Brand
Lecture given at the University of California, Berkeley Haas School of Business for the Evening and Weekend MBA Program in April 2017.

还有一些略，基本从2015年开始作为演讲人活跃，出现在佛罗里达、内华达、得克萨斯以及加州的大学校园、行业公开演讲场合。

• 2018年4月 佛罗里达 通过演讲活动的机会，开一对一的Workshop，

主题为为什么我的内容不能转化？
Why isn't my Content Converting?

• 2017年11月 拉斯维加斯 一对一指导

Workshop: Why isn't my Content Converting?
Offered one-on-one troubleshooting and mentoring at Pubcon in November 2017 in Las Vegas, NV.

• 2015年3月 在得克萨斯 奥斯汀提供关于创业和数字营销的指导。

Mentor Sessions (Entrepreneurship, digital marketing, and more)
Offered mentorship as part of SXSW Interactive programming in March 2015 in Austin, TX.

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2005-2006 本科实习 咨询公司助理
2009年 研究生刚毕业 做英语老师
2010年7月到10月 物业经理
2011年3月到9月 公司初级营销职位
2012年3月到现在 自己的 Impressa Solutions公司，2012年3月建立了自己的网站

2012年的slogan至今未变，都是

Better Business the Write Way

对事业方向很早就有了规划。

Logo略有变动，但基本要素相同。

2012年的网站介绍文案是

Impressa Solutions offers affordable, quality services for growing and promoting your business or organization. From copywriting to social media management and beyond, Impressa Solutions can help you leave your mark.

Services
Impressa Solutions is more than writing and editing. We offer a wide range of services that can help to promote and grow your organization from social media management, email marketing, business planning, and beyond.

Pricing
Impressa Solutions is all about value. We offer high quality writing, marketing, and other business services at a low price. Regardless of what your budget is, we have something to offer you and your business.

About
Impressa Solutions is a small firm based in Las Vegas, Nevada. Owner Julie T. Ewald draws on nearly a decade of experience in copywriting, editing, sales, marketing, promotions, small business management, and more to offer solutions for your business.

Contact
Are you a current or future client? Do you have questions about what we do? Are you interested in working for us? Whatever your query is, get in touch with us today. Email us and get a response back in 48 hours or less.

启动时单页介绍，很简洁。

现在的文案

Competent, clever content is what we do best, and it’s what most other marketers do worst.
When Impressa Solutions was born, we offered marketing-related small business solutions. What “solutions” did we offer? All of them! Gosh, we were show offs, and we felt like we had to keep up with the Joneses. Every other online marketer seemed to do it all, so we were going to give everything a go too.

Once we were in the game, we quickly realized the content most other folks were making was really crappy. And we really rocked! Many of our early clients were even other marketers who didn’t have the content chops we do. The choice to specialize in content development, strategy, and implementation was an obvious one, and that’s where we are now. Of course, that isn’t the whole story, you can learn all about us on our about page–how’s that for a surprise?!

We help folks do better business the write way, but we aren’t all talk!

Team Impressa Solutions used to be a one-woman show, but how things have changed! Our content development still includes well-written words, but now we also offer eye-catching graphics, quirky videos, attention-getting audio, and even interesting interactives. This is all thanks to our talented team! If it’s content, or a way to get the content out there, it’s something we can most likely make.