[高手分析]90后理科女生，成为100美金/小时高收入设计师

Expert Graphic Designer | English & Chinese
https://www.upwork.com/freelancers/~011a3757c281b4621e/?s=1017484851352698959&p=1324014848197349376

1.立項理由

1.1选择高手的原因
300K+的designer, 同時也有做網站。多技能聯乘的成功例子。而且小時費率很高，想知道為什麼。
2013年地理信息系統科目畢業，2015年傳媒設計master畢業，是位高材生，集資訊分析和平面設計知識的人。
從畢業開始，作為graphic designer工作了3年，直到2018年開始全職freelance到現在，掌握了adobe一系列設計軟件的技能。這對網絡設計上也有一定的幫助。

1.2判断案例价值的理由

本身是中國的背景，會英語，幫助她接到了很多跨文化，跨市場的工作。比如外國人找她做中文簡體的banner.
主要是graphic design的工作,banner, brochure, leaflet， 偶爾會出現網頁設計及data visualization 的工作。
profile 對不同類型的工作都加上相關性高的tag，方便被客戶找到。在簡介文字上也有很清晰的標題：我是誰，我能提供什麼樣的服務，為什麼你要僱用我，客戶的好評精選証明（這些好評都是來自大公司的客戶，希望她能發展得愈來愈好），我的技能組。在profile撰寫上面值得參考。

2.高手分析点评

2.1他是否具備快速漲價的策略
2016-2017剛開始時基本上都是固定費率的工作。$20-$600的都有。
2017-$30/hr
2018-$45/hr
2019-$65/hr
2020-$75/hr
2021-$85/hr
2022-$95/hr

接的很多都是固定費率的工作。大大小小都有。$200-$5000不等。

最賺錢的工作：

1.Designer needed for infographics and motifs
Rating is 5 out of 5.
5.00
Jul 1, 2019 – Oct 26, 2020
“Tingting is consistently a godsend: she is extremely talented and is able to respond nimbly to complex, quickly changing requests. We rely on her to create a variety of infographics, charts, graphics, report layouts, and logos. She is uniquely capable of understanding and then translating highly technical content into beautiful, clear designs. We have worked with her for I believe multiple years now and have been extremely happy with her work!”

$21,369.14
$65.00 /hr
324 hours

2.Graphic Designer Needed to Rollout Corporate Logo and Branding in New Corporate Identity
Dec 23, 2020 – Present
Job in progress
$15,402.50
$82.50 /hr
205 hours

3.Designer needed for infographics and motifs
Oct 31, 2020 – Present
Job in progress
$36,737.58
$71.50 /hr
539 hours

2.2首10個項目的深度解析

1.Chinese Translation and Match Design of Existing Infographic
Oct 30, 2016 – Nov 1, 2016
“Delivered the first version very quickly and helped to clarify a process for optimal delivery of the project.
Many thanks for your support.”
$20.00

2.Picture needed for our webiste with European and Chinese elements
Nov 24, 2016 – Nov 29, 2016
“Tingting is an excellent graphic designer. I am really looking forward to working with her again.”

$20.00

3.Hyper-realistic Adobe Illustrator Illustration needed
Nov 13, 2016 – Jun 18, 2017
“Great experience. Between us I was the one who held up the deadlines and she still came through. Every time I needed a revision, she didn’t get upset or mad. She just said ok and made the changes. Great experience.”

$520.00

4.We need a wordpress designer/developer to redesign our Martial Arts Academy’s website.
Dec 1, 2016 – Dec 18, 2016
“Tingting is an amazing artist. We are very pleased with her work. Thank you!”

$500.00

5.Education program poster and brochure – Chinese and English
Jan 18, 2017 – Feb 14, 2017

$120.00

6.8 Years SinoJobs Banner
Apr 24, 2017 – Apr 30, 2017

“This was our second job with Tingting and we are very satisfied again. She made a great job with the first shot and adapted small modifications very quickly. We can highly recommend her.”

$30.00

7.Logo for a Nordic webshop
May 8, 2017 – May 14, 2017

$100.00

8.Web-Banner Update (Animated GIF Banner)
Jun 7, 2017 – Jun 20, 2017
“Thank you for your fast work and good communication skills!”

$75.00

9.Graphic Design – 2 Chinese Menus – Make Chinese Menu & English Menu Look the Same
Jun 5, 2017 – Jun 6, 2017
“Prompt, communicative. High quality work. Ting Ting worked within a short timeline to finish the job to a high standard and was happy to make some changes after the initial submission of work. I hope to work with her again.”

$50.00

10.Need a Logo for my New Sushi restaurant and familiar with Asian logos
Jun 15, 2017 – Jun 30, 2017
“Quick response and editing, great sense of knowledge and communication skills.”

$666.00

第4件工作，是website redesign. 比起重新寫一個網站，也能先幫助客戶去維護、翻新網站。這樣比重做一個需要的門檻更低。這個網站是需要中國禪宗風格設計，因此中國的freelancer能有優勢。

2.3重大突破的轉捩點

Designer for Miscellaneous Web Development projects
Apr 7, 2020 – Oct 26, 2020
8 hours
$65.00 /hr
$541.67 earned

“Tingting is one of the best! We have relied on her for multiple years for many different graphic design needs, would highly recommend!”

Document and website designer needed to help launch a living document
Feb 17, 2020 – May 11, 2020
32 hours
$75.00 /hr
$2,387.50 earned

“Extremely fast and responsive. Listened to input, provided good options quickly, got things done. Very good customer feedback on a successful document design.”

抽出兩件網絡設計工作來，其中一單是老客戶的合作。看不到內容，但是費率都不低。

Change an English language website into a bilingual English and Chinese (simplified character) site
“TIngTing did a good job of changing my website from an English language only to a bilingual English and Chinese Website. She was quick and efficient.”

其中有一些是為網站增加中文語言。這個很關鍵，也是其中一個接單的方向。是一個脫離跟南亞，非洲市場競爭的機會

2.4發現我的機會

感覺這像一個前期小單的變體。找到本地機會以及找到感興趣的方向。當技能磨鍊到一定程度；甚至是剛剛起步的時候也能得到很高的轉化率。把這些在這過程上的成長運用起來，提高轉化率。

Expert Graphic Designer | English & Chinese
https://www.upwork.com/freelancers/~011a3757c281b4621e/?s=1017484851352698959&p=1324014848197349376

1.立項理由

1.1选择高手的原因
300K+的designer, 同時也有做網站。多技能聯乘的成功例子。而且小時費率很高，想知道為什麼。
2013年地理信息系統科目畢業，2015年傳媒設計master畢業，是位高材生，集資訊分析和平面設計知識的人。
從畢業開始，作為graphic designer工作了3年，直到2018年開始全職freelance到現在，掌握了adobe一系列設計軟件的技能。這對網絡設計上也有一定的幫助。

GIS专业和平面设计并没有太大的关系。

在系统学了2年设计之后，即开始这个领域的工作，她的upwork自由职业之路在硕士毕业一年后的2016年即开始了。这是从缺乏工作经验的新人起步的理想范例。

她利用了6年时间从20美金/小时成长为100美金/小时有国际竞争力的高手，值得学习。

1.2判断案例价值的理由

本身是中國的背景，會英語，幫助她接到了很多跨文化，跨市場的工作。比如外國人找她做中文簡體的banner.
主要是graphic design的工作,banner, brochure, leaflet， 偶爾會出現網頁設計及data visualization 的工作。
profile 對不同類型的工作都加上相關性高的tag，方便被客戶找到。在簡介文字上也有很清晰的標題：我是誰，我能提供什麼樣的服務，為什麼你要僱用我，客戶的好評精選証明（這些好評都是來自大公司的客戶，希望她能發展得愈來愈好），我的技能組。在profile撰寫上面值得參考。

研究中国背景的高手成长，对于我们来说意义更为重大，因为成长的历程更有参考意义。

她的网站设计，显然和自己的主要方向并不一致，拿单的意义会给你有更大的启发。

2.高手分析点评

2.1他是否具備快速漲價的策略
2016-2017剛開始時基本上都是固定費率的工作。$20-$600的都有。
2017-$30/hr
2018-$45/hr
2019-$65/hr
2020-$75/hr
2021-$85/hr
2022-$95/hr

接的很多都是固定費率的工作。大大小小都有。$200-$5000不等。

我们看到了tingting的持续涨价路线图，从2016年的20美金/小时到2018年的45美金，再到2022年的100美金，快速持续翻倍，实现了时间价值的快速提升。

最賺錢的工作：

1.Designer needed for infographics and motifs
Rating is 5 out of 5.
5.00
Jul 1, 2019 – Oct 26, 2020
“Tingting is consistently a godsend: she is extremely talented and is able to respond nimbly to complex, quickly changing requests. We rely on her to create a variety of infographics, charts, graphics, report layouts, and logos. She is uniquely capable of understanding and then translating highly technical content into beautiful, clear designs. We have worked with her for I believe multiple years now and have been extremely happy with her work!”

$21,369.14
$65.00 /hr
324 hours

2.Graphic Designer Needed to Rollout Corporate Logo and Branding in New Corporate Identity
Dec 23, 2020 – Present
Job in progress
$15,402.50
$82.50 /hr
205 hours

3.Designer needed for infographics and motifs
Oct 31, 2020 – Present
Job in progress
$36,737.58
$71.50 /hr
539 hours

最大的三个项目，从标题可知，1、3号项目应该是同一客户，合计达到了5万多美金。一个优质的客户，可以为你带来长期持续的收入。

我们也可以了解到企业的Branding、infographic和motif的制作完全可以有持续的需求，并有客户愿意出高价买单。

2.2首10個項目的深度解析

1.Chinese Translation and Match Design of Existing Infographic
Oct 30, 2016 – Nov 1, 2016
“Delivered the first version very quickly and helped to clarify a process for optimal delivery of the project.
Many thanks for your support.”
$20.00

2.Picture needed for our webiste with European and Chinese elements
Nov 24, 2016 – Nov 29, 2016
“Tingting is an excellent graphic designer. I am really looking forward to working with her again.”

$20.00

3.Hyper-realistic Adobe Illustrator Illustration needed
Nov 13, 2016 – Jun 18, 2017
“Great experience. Between us I was the one who held up the deadlines and she still came through. Every time I needed a revision, she didn’t get upset or mad. She just said ok and made the changes. Great experience.”

$520.00

4.We need a wordpress designer/developer to redesign our Martial Arts Academy’s website.
Dec 1, 2016 – Dec 18, 2016
“Tingting is an amazing artist. We are very pleased with her work. Thank you!”

$500.00

5.Education program poster and brochure – Chinese and English
Jan 18, 2017 – Feb 14, 2017

$120.00

6.8 Years SinoJobs Banner
Apr 24, 2017 – Apr 30, 2017

“This was our second job with Tingting and we are very satisfied again. She made a great job with the first shot and adapted small modifications very quickly. We can highly recommend her.”

$30.00

7.Logo for a Nordic webshop
May 8, 2017 – May 14, 2017

$100.00

8.Web-Banner Update (Animated GIF Banner)
Jun 7, 2017 – Jun 20, 2017
“Thank you for your fast work and good communication skills!”

$75.00

9.Graphic Design – 2 Chinese Menus – Make Chinese Menu & English Menu Look the Same
Jun 5, 2017 – Jun 6, 2017
“Prompt, communicative. High quality work. Ting Ting worked within a short timeline to finish the job to a high standard and was happy to make some changes after the initial submission of work. I hope to work with her again.”

$50.00

10.Need a Logo for my New Sushi restaurant and familiar with Asian logos
Jun 15, 2017 – Jun 30, 2017
“Quick response and editing, great sense of knowledge and communication skills.”

$666.00

第4件工作，是website redesign. 比起重新寫一個網站，也能先幫助客戶去維護、翻新網站。這樣比重做一個需要的門檻更低。這個網站是需要中國禪宗風格設計，因此中國的freelancer能有優勢。

只列举了事实，缺少了分析，分析力度不够。

在2016年Upwork刚起步的时期，tingting拿单大都是小额的简单项目，有不少50美金以内的小单。

比如第一个单子，只是将现成的infographic做一个图片的翻译本地化，根本不需要有什么设计的能力，是非常简单的业务。

网站的设计需要平面设计师的参与，在本质上是需要更强的视觉风格，有中国元素的项目，中国背景的设计师一定会更有优势。

2.3重大突破的轉捩點

Designer for Miscellaneous Web Development projects
Apr 7, 2020 – Oct 26, 2020
8 hours
$65.00 /hr
$541.67 earned

“Tingting is one of the best! We have relied on her for multiple years for many different graphic design needs, would highly recommend!”

Document and website designer needed to help launch a living document
Feb 17, 2020 – May 11, 2020
32 hours
$75.00 /hr
$2,387.50 earned

“Extremely fast and responsive. Listened to input, provided good options quickly, got things done. Very good customer feedback on a successful document design.”

抽出兩件網絡設計工作來，其中一單是老客戶的合作。看不到內容，但是費率都不低。

Change an English language website into a bilingual English and Chinese (simplified character) site
“TIngTing did a good job of changing my website from an English language only to a bilingual English and Chinese Website. She was quick and efficient.”

其中有一些是為網站增加中文語言。這個很關鍵，也是其中一個接單的方向。是一個脫離跟南亞，非洲市場競爭的機會

对于Ting来说，费率的每一次提升，都是重大的突破。

当把费率提升成为一种习惯并每一次都能实现，这就是实力和自信的充分体现。

我们可以看到，Tingting接到的很多项目都和中文背景有关。

2.4發現我的機會

感覺這像一個前期小單的變體。找到本地機會以及找到感興趣的方向。當技能磨鍊到一定程度；甚至是剛剛起步的時候也能得到很高的轉化率。把這些在這過程上的成長運用起來，提高轉化率。

现在的高手，在起步的时候也都是新手。

但所有的高手，我们都可以发现有共同点。

1. 愿意从小起步，去申请所有可以申请的工作。

Tingting在刚起步的时候，甚至还接过微信公众号的账户创建工作。

Wechat official account creation & maintainence

2. 寻找有自己优势的项目。

如果没有优势，你将会面对大量的低端竞争，浪费大量时间拿不到单。

本地机会，是你可以快速获得优势的理想切入点。

要理解这一点，往往要在你看到了大量的高手案例之后，通过他们大量的项目实例才能反复把你说服。

3. 持续涨价，持续突破

所有的高手，都在不断提升自己的时间价值，用一个简单、有效的逻辑去提升自己的实力，构造一个有说服力的Profile，不断增强自己的实力证明。

所有的高手，都遵循了这样看起来简单的策略。

但这需要长期的投入，策略的贯彻，和对细节的把控。